HOW TO CREATE A GREAT BROCHURE DESIGN

Brochures as we know are promotional and informative documents mainly used to introduce a company, its products or services to its prospective customers. It also tells them about its benefit.

In order to get these at the right place, one should design a brochure that is attractive, informative as well as compact.

Here are some tested tips which will help you to create some stunning designs.

• Know The Purpose Of The Brochure

Before starting, first try to understand the need of the brochure. Ask your client to define their objectives. Tell them to write down briefly their company’s detail and its objectives. This will help you in understanding exactly what they are trying to achieve through this brochure and you can design it accordingly.

• Choose The Correct Paper

Choosing the right paper for your brochure is very crucial. Paper tells a lot about the function of the product, its feeling and quality. Generally people think about the choice of paper after they have finalized the design. On the contrary, you should start thinking about it even before you start your designing work on the computer. This will not only help you in getting the right feeling of the paper but also in deciding over the printing issues and costs involved. Then you can easily optimize the production and design according to the paper of your choice.

• Keep Readers In Mind

Keep the reader and the end purpose in mind while thinking of how to design a brochure. Like, whether it is a give away at an exhibition or a leaflet to be given after an enquiry. You and your client should be very clear about what information the reader should get when he opens the brochure. Always design the brochure for that person and not for yourself.

• Keep It Simple, Short and Straight

Sometimes the simple ideas are the best. Nobody is interested in reading long pages of text. It will be a waste of time and money. People like to hear straight forward statements about any product and its services. They are more interested to know how the product or the service will benefit them. Hence make a very literal statement about what you want to say. Keep the brochure design concepts clear and simple.

• Make A Good First Impression

Always remember that brochure designs need to resemble with what the client does as a business. For example; charity organizations don’t want luxury brochures that will make people think that they have spent a lot of money on them whereas a new product might need a brochure that looks amazing in order to stand out in an exhibition. This is so because the former wants to use the brochure just to spread the cause of charity whereas the latter will use it for advertisement and marketing.

Hope these tips will help you in creating a great brochure design. Happy Designing!!!

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